Perspectives / Featured Collaboration

Spatial Empathy

Spatial Empathy combines ARTEQUE's architectural textile technology with Love Good Color's emotionally intelligent color system to help designers create environments that support how people feel, behave, and connect in space.

ARTEQUE invited Love Good Color to use its textile acoustical wall system as a vehicle for Love Good Color's methodology, supporting designers in creating emotionally intentional environments for healthcare and corporate workplaces.

The result is a proprietary, custom-designed pattern available exclusively from ARTEQUE.

Using our design tool, the pattern can be uniquely configured for your project and made ready for immediate printing.

For custom color palettes, Love Good Color offers direct consultation with clients. Please reach out for more information.

Concept visualization of a pediatric healthcare waiting area using the Organic Fractal pattern

Healthcare visualization

Organic Fractal applied as an architectural color and pattern system

Why Love Good Color

A color expert that translates human emotion into intentional palettes.

Love Good Color
Laura Guido-Clark, founder of Love Good Color
Photo by Laura Flippen

We chose to collaborate with Love Good Color because its approach begins with the same question behind Spatial Empathy: how should people feel in a space? Their color system gives designers a practical language for connecting emotional intent to palette, pattern, material, and place.

Methodology

Love Good Color is a patented color methodology, system, and language designed to move color decisions beyond conventional theory toward meaningful application.

Applied expertise

Laura Guido-Clark's work across color, material, finish, and textile design makes the relationship between visual atmosphere and physical environment central to the collaboration.

At NeoCon 2026, Interior Design named Laura Guido-Clark a 2026 HiP Awards Winner in the HiP Lifetime of Greater Good category.

From research to application

Designed around emotional outcomes.

We began by interviewing Subject Matter Experts in the design community and clients working in Healthcare, Corporate Workplace, and Retail to uncover the emotional outcomes their clients and communities needed.

That research revealed two distinct types of space: those that call for emotional comfort, and those designed to invite engagement.

Emotional comfort

For areas that call for well-being and calm.

A desire to reduce stress, support a sense of well-being, and emotional comfort in specific areas.

Engagement

For zones designed to invite engagement.

Other zones within both Corporate Workplace and Healthcare environments are designed to increase engagement through stimulating curiosity, creativity, and a sense of exploration.

Organic Fractal

One pattern system. Two colorways. Many spatial possibilities.

Love Good Color developed Organic Fractal as a large-scale visual toolkit for architectural use. The pattern is designed around the dimensions of ARTEQUE's textile fabrication system, allowing designers to select unique configurations that suit their design approach to a space.

Organic Fractal Eucalyptus and Blush Sage colorway

Colorway 01

Grounding

A response to the desire for spaces that reduce stress and support well-being and emotional comfort. Color and pattern create a sense of calm, connection, and restoration.

Organic Fractal Warm Gold and Sky colorway

Colorway 02

Discovery

An invitation to curiosity, creativity, and exploration. Color and pattern heighten engagement and bring a sense of possibility to the experience of a space.

Healthcare applications

A visual system supports orientation, calm, and connection.

These concept visualizations show how the pattern can be adapted to different points of experience - corridors, clinical wayfinding, and family-centered waiting areas - while working with the architecture.

Healthcare corridor concept using Organic Fractal with calm wayfinding
Color-led wayfinding — example of a custom colorway.
Corporate workplace lounge concept using Organic Fractal across architectural wall surfaces
Corporate workplace lounge

Concept visualizations for discussion purposes. The pattern system can be selected, scaled, and tailored to project requirements.

See the system at scale

Explore the full patterns in their two color ways.

A full-scale view of the Fractal pattern - Discovery color way

A full-scale view of the Fractal pattern - Grounding color way

A detailed view of this color way and its changing density.

Precision Navigator

Make your unique selection from Love Good Color's Fractal pattern.

Explore the full pattern, choose a broad context area, refine the crop, and prepare a selection for direct download. Exclusive to trade.

Explore the Navigator

Giving back through color

Color can build connection beyond the project.

Community members painting a colorful Project Color Corps transformation
Project Color Corps

Founded by Laura Guido-Clark in 2011, Project Color Corps brings communities and professional designers together to use color as a catalyst for pride, belonging, and connection in schools, libraries, community centers, and areas of play.

ARTEQUE supports Project Color Corps as part of our commitment to organizations that make art, design, and more welcoming environments accessible to the communities they serve.

Evidence-informed design

Art, pattern and color are essential to human-centered design.

Research in healthcare, workplace, and hospitality design continues to connect thoughtfully composed environments with people's perception of care, comfort, attention, and belonging. Spatial Empathy brings that perspective to a usable design system - one that can support wayfinding, calm, identity, and visual interest.

Explore the evidence behind human-centered design